Nazca Fusion is a destination for diners seeking the most refine and delicate meals made from fresh ingredients and trade fair condiments from Peru.
The design for this menu was inspired on the Nazca lines which are located in the city of Nazca in Ica, Peru.
For the logo: I re-designed the letter N. I focused on creating beautiful flowing lines around the N to represent the Nazca lines in Peru. The colours used on the logo represent the colour in fabrics made by hand in the province of Nazca.
For the menu: I wanted to capture the elegance and sophistication of the dishes that showcase what is locally grown and the fair trade ingredients from Peru.
The overall design is minimalist. To balance the negative space, I placed embossed silhouettes to add a sense of glamour, mystery and history. These silhouettes are parts of Nazca lines in Peru.
For the menu, my goal was to maintain a clean focus on prices and dishes. No currency sign was added next to the price because it makes the menu less elegant and luxurious.
Nazca restaurant primarily operates in the evening and in a dim lit ambiance. The designed menu provides sufficient contrast to make the reading of the menu comfortable and easy for customers.
For the digital menu, I used a different Nazca line in each page to add more mystery to the menu. I used a dark background because the screen itself emits light and I wanted to make the reading more pleasant for the customers eyes.
Programs used: Indesign, Illustrator & Photoshop