Magickally is a candle store located in Montreal. This store is offering handmade intention candles. Every single candle is made to order within our two day processing time, making sure you receive the freshest candles with an intention label attached.
The goal was to create a logo that will express the magical nature of this shop, a mobile app to sell the products and a packaging design that will portrait the culture of this shop.
Timeless and minimalism are integral for this brand. The logo colours are associated with creativity and wisdom which are needed to create each intent candle.
A mermaid with a star in her hands is the main logo for this brand. Mermaid means creativity and magic which is emphasize with the star in the hands.
The mobile app look was keep clean, soft and minimalistic to match the culture of this shop. The main colour is white because white signifies the balance of all chakras, the combination of all colours.
The mobile app was kept simple and user friendly. To do so, I made it visually easy to navigate for all users. I used just 4 icons at the bottom to store the main information from the app. A lot of images were uses across the app to make it visually pleasant and clear for the customer.
The box for each candle is white with grey waves that symbolize energies around us. The box has one side in French and the other side in English. I maintained the same peaceful and clean look from the logo and app in the box.
The logo in each candle will change the colour to the intent colour of the candle. The label at the back of the candle will have a short prayer to be use when lighting the candle. The short prayer will help the customer achieve its intent faster.
Bags will be offer for bigger purchases. These bags are made of 100% recycle paper. The colours of the bag are black and white to portrait the ying and yang which are kept in balance by the logo which is place at the middle of each bag.
Programs used: Figma, Photoshop & Illustrator